<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Fri, 12 Mar 2010 17:40:05 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://garyedgar.com/journal/"><rss:title>Gary Edgar</rss:title><rss:link>http://garyedgar.com/journal/</rss:link><rss:description></rss:description><dc:language>en-CA</dc:language><dc:date>2010-03-12T17:40:05Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://garyedgar.com/journal/2010/2/12/the-buzz-is-legit.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/2/10/there-will-be-blood.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/2/5/top-songs-of-2009.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/2/2/lets-try-something-different.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/1/21/fixing-whats-broken-tracking-customer-satisfaction-online.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/1/14/digital-you.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/1/13/new-buzzword-for-2010-adapt.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/1/7/how-i-was-inspired-by-a-pair-of-sunglasses.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2010/1/5/a-new-day-for-corporate-interaction.html"/><rdf:li rdf:resource="http://garyedgar.com/journal/2009/12/22/the-season-for-sharing.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://garyedgar.com/journal/2010/2/12/the-buzz-is-legit.html"><rss:title>The Buzz is legit</rss:title><rss:link>http://garyedgar.com/journal/2010/2/12/the-buzz-is-legit.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-02-12T17:20:49Z</dc:date><dc:subject>Twitter brizzly facebook google buzz posterous</dc:subject><content:encoded><![CDATA[<p>How much do I love Google Buzz? A lot!<br /> <br />I’ll preface this by saying that there are still some areas that are in need of attention. I’m not crazy about the fact that every time a posting is commented on it floats to the top – instead of the most recently posted item. I’m also still trying to figure out whether muting a post makes it disappear or whether it simply stops showing you updated comments (if anyone can clarify, please let me know).<br /> <br />But enough of what’s not good – more of what is.<br /> <br />This takes the best aspects of platforms like Posterous, Brizzly, Facebook, Twitter, Google Reader and puts them all into your mail box! Come on – I don’t have to sign up for anything, start fiddling with passwords, etc. I just select the platforms to integrate.<br /> <br />And the fact that it instantly aggregates most of my other social media and online networks into one place is amazing. Facebook does this but not nearly in the same hands-off and seamless way that Google has presented it. With Buzz the integrity of the initial post is intact versus Facebook, where it’s usually branded to look like any other status update.<br /> <br />I also love the fact that anyone can comment on videos, updates, blog postings or pictures right in the stream. This is guaranteed to increase engagement for the simple fact that you’re making it easy for people to participate. Although tracking Buzz interaction and engagement will surely be a headache for someone.<br /> <br />All in all, it seems like Buzz is more than everyone else. It’s more characters than Twitter, it’s more unclusive than Facebook and it’s more convenient than familiarizing yourself with a new platform.<br /> <br />I’m pretty excited by Buzz’s potential but I’m holding off on a hard thumbs up or down until I’ve really taken it for a spin.<br /> <br />How have your experiences been with Google Buzz?</p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/2/10/there-will-be-blood.html"><rss:title>There will be blood</rss:title><rss:link>http://garyedgar.com/journal/2010/2/10/there-will-be-blood.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-02-10T14:26:16Z</dc:date><dc:subject>Blogger Scoble blood iPad</dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.fortunespawn.com/wp-content/uploads/2007/10/blood_spatter.jpg?__SQUARESPACE_CACHEVERSION=1265773412430" alt="" width="349" height="227" /></span></span>We bloggers are a bloody thirsty bunch and we always seem to be waiting on the next massacre.<br /><br />Every new app or product is a &ldquo;killer,&rdquo; about to destroy, annihilate or tear apart its competitor. For instance every MP3 player that has hit the market since the iPod&rsquo;s dominance has been announced as an iPod Killer.<br /><br />The Google Nexus was destined to become an iPhone killer and two weeks ago everyone was in a mad rush to announce the iPad as the destroyer to all things Kindle.<br /><br />And as bloggers we love to fuel these fires and fan the flames to uncomfortable highs.<br /><br />The aforementioned iPad was touted as a <a href="http://i.gizmodo.com/5458382/8-things-that-suck-about-the-ipad">complete failure</a> for its lack of features but also an absolute home run for its elegance and form. Yet what makes this funny is that anyone who took the time to &ldquo;review&rdquo; the iPad did so having NEVER laid a hand on it. The few who had played around with the new tablet had done so for a cursory 5 or 10 minutes at best.<br /><br />All these opinions with so little to back them up.<br /><br />And to further the idea that bloggers love failure take these differing views (<a href="http://scobleizer.com/2010/02/09/the-social-failings-of-google/">here</a> and <a href="http://scobleizer.com/2010/02/09/why-google-wont-give-twitter-or-facebook-a-buzz-cut-tomorrow/">here</a>) on Google&rsquo;s newest feature (since announced as <a href="http://www.google.com/buzz">Google Buzz</a>) before it ever saw the light of day. But here&rsquo;s the kicker - the dueling points of view come from the same person. It would seem Robert Scoble either has some split personality disorder or is dead serious about covering all his bases.<br /><br />But just look at the tone of both pieces. The first talks about why the market is right for Google to stomp on other apps and points out the weakness of sites like Twitter. But by the next day he's gleefully pointing out all of Google&rsquo;s failures in the same space and goes on to explain why Facebook has nothing to worry about.<br /><br />I&rsquo;ll bet Scoble consider&rsquo;s himself on an aery plain well above the likes of Perez Hilton or blogs of similar ilk. But truth be told, isn't his just a different type of sensationalized journalism?<br /><br />Let the blood bath begin.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/2/5/top-songs-of-2009.html"><rss:title>Top songs of 2009</rss:title><rss:link>http://garyedgar.com/journal/2010/2/5/top-songs-of-2009.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-02-05T19:41:51Z</dc:date><dc:subject>Bjorn and John Grizzly Bear Julian Casablancas Julian Plenti K-os Malajube Peter The Big Pink</dc:subject><content:encoded><![CDATA[<p>This blog post goes out Brian Moseley who &ndash; after seeing one my last post &ndash; <a href="http://twitter.com/bmose14/status/8642575689">felt I was holding back on music suggestions</a>. So for Brian here&rsquo;s my top 10 of 2009.<br /><br />#1 <strong>Dominos</strong> by The Big Pink: The song that got Brian&rsquo;s attention.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/OGnNlQ-KNv4&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OGnNlQ-KNv4&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />#2 <strong>Out of the Blue</strong> by Julian Casablancas: Strokes front man with a super catchy track</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/849PNCwCqKA&hl=en_GB&fs=1&color1=0xe1600f&color2=0xfebd01"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/849PNCwCqKA&hl=en_GB&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />#3 <strong>Casablanca </strong>&ndash; Malajube: French Canadian rockers who were up for the coveted Polaris Prize in 2009.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/HxPUkEVxLa4&hl=en_GB&fs=1&color1=0xe1600f&color2=0xfebd01"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/HxPUkEVxLa4&hl=en_GB&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />#4 <strong>Only If You Run</strong> by Julian Plenti: Another solo project, this time from Interpol&rsquo;s lead singer.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Gt40__1OlqU&hl=en_GB&fs=1&color1=0xe1600f&color2=0xfebd01"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Gt40__1OlqU&hl=en_GB&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />#5 <a href="http://www.youtube.com/watch?v=RrbGpvOulec">Lisztomania</a> by Phoenix: You&rsquo;ve heard it a million times.<br /><br />$6 <a href="http://www.youtube.com/watch?v=z9zYMDT4mOI">The Outsiders</a> by Doves: My favourite track from my favourite album of the year (Kingdom of Rust).<br /><br />#7 <a href="http://www.youtube.com/watch?v=Gp7f4ldP5t8">Nothing to Worry About</a> by Peter, Bjorn and John: Remember Young Folks? The track with all the whistling. Yeah, those guys.<br /><br />#8 <a href="http://www.youtube.com/watch?v=nmEj_Lq6sWo">Gunman</a> by Them Crooked Vultures: Not a particularly surprising collaboration given the people in this band, but this stomper delivers some face melting riffage.<br /><br />#9I <a href="http://www.youtube.com/watch?v=c9SN96v1Mec">Wish I Knew Natalie Portman</a> by K-os: The album wasn&rsquo;t quite as solid from start to finish as his last two, but this song was so great, you&rsquo;d never notice.<br /><br />#10 <a href="http://www.youtube.com/watch?v=tjecYugTbIQ">Two Weeks</a> by Grizzly Bear: Hipsters? Yes. But it was fun to listen to and my son&rsquo;s face lights up every time the piano in the intro starts up.</p>
<p>Honourable Mentions - <a href="http://www.youtube.com/watch?v=sifqGTzLGck">I'll Fight</a> by Wilco and <a href="http://www.youtube.com/watch?v=vmSwhYD18DE">You're What She Came</a> for by Franz Ferdinand.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/2/2/lets-try-something-different.html"><rss:title>Let's try something different</rss:title><rss:link>http://garyedgar.com/journal/2010/2/2/lets-try-something-different.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-02-02T19:52:48Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.surveillanceforsecurity.com/images/burglar-kicking-door.jpg?__SQUARESPACE_CACHEVERSION=1265140789608" alt="" width="158" height="241" /></span></span>I&rsquo;m kicking the doors down.</p>
<p>Up until this point, this blog has served as my social media opinion and best practice stomping ground. I&rsquo;ve kept the focus sharply on that subject for about a year now, but I&rsquo;m realizing that I have more to say on a broader range of topics.</p>
<p>So starting this year I&rsquo;m going to experiment with some new topics and methods of delivering those topics. Part of this stems from a new job that'll be spent living and breathing  digital media and marketing even more than I already do - but mostly  this is just me looking for a new challenge.</p>
<p>I&rsquo;ll still have a heavy bent on digital media, marketing, social media and technology, but look for other elements of me to start peaking through.</p>
<p>Maybe it&rsquo;ll be <a href="http://www.youtube.com/watch?v=OGnNlQ-KNv4" target="_blank">music or a band</a> I&rsquo;m currently enamoured with.</p>
<p>Maybe some thoughts <a href="http://calacanis.com/2010/01/30/ipad-vs-a-rock/" target="_blank">on the iPad</a> (because you clearly haven&rsquo;t heard enough of that yet).</p>
<p>Or maybe I&rsquo;ll just keep posting random <a href="http://www.flickr.com/photos/pickybugger/4317057998/" target="_blank">pictures of my son</a> (I&rsquo;m kidding&hellip;come back).</p>
<p>Either way, it&rsquo;ll be a slightly different reading experience that I hope people enjoy and stick with me for. <br /><br /></p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/1/21/fixing-whats-broken-tracking-customer-satisfaction-online.html"><rss:title>Fixing what's broken: Tracking customer satisfaction online</rss:title><rss:link>http://garyedgar.com/journal/2010/1/21/fixing-whats-broken-tracking-customer-satisfaction-online.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-01-21T16:07:35Z</dc:date><dc:subject>Customer Service TTC Twitter facebook online engagement</dc:subject><content:encoded><![CDATA[<p>If you follow me on Twitter or read this blog with any regularity you&rsquo;ll know that I&rsquo;m no fan of the current state of the <a href="http://www3.ttc.ca/" target="_blank">TTC (Toronto Transit Commission)</a>. They have become my favourite whipping boy for what not to do in customer service.<br /><br />But after reading <a href="http://www.thestar.com/news/gta/ttc/article/753036--ttc-seeks-outside-help-on-customer-service" target="_blank">this article</a> I feel like there might be a glimmer of hope for the Red Rocket.<br /><br /><span class="full-image-float-right ssNonEditable"><span><img src="http://www.blogto.com/upload/2007/09/20070912_ttc.jpg?__SQUARESPACE_CACHEVERSION=1264091247875" alt="" width="367" height="244" /></span></span>It&rsquo;s no secret they&rsquo;ve been reluctant to embrace technology or use it to its fullest potential (turnstiles, tokens, paper tickets). But with this new blue ribbon task force put together to evaluate customer service the TTC is in a position to draw on the valuable feedback that already exists.<br /><br />By embracing the social media tools that they&rsquo;ve really only toyed with to this point, they could be tapping into the online community for people&rsquo;s thoughts and opinions &ndash; in real time!<br /><br />Using their Twitter accounts for more than just status updates and service issues, they could be talking directly to passengers about their experiences and where they see gaps in service.<br /><br />Facebook would be perfect for quick surveys or topical discussion groups. And doing a blog search would turn up all the TTC enthusiasts and detractors who already have the attention of the online community.<br /><br />This doesn&rsquo;t replace their efforts to track customer satisfaction, but it's a useful and inexpensive extension. It would be foolish to imagine that social media will answer all the TTC&rsquo;s customer service issues, but with a vocal online community already offering up their opinions, suggestions and insights &ndash; why not tap into that? On top of that, you're showing a committment to your customers by meeting them on their turf - in their environment - online.<br /><br />I posted last week about how <a href="http://garyedgar.com/journal/2010/1/5/a-new-day-for-corporate-interaction.html">Roger&rsquo;s simple</a> act of engaging me via Twitter (in my environment) was enough for me to take notice and save me as a customer. The TTC has no competition to speak of, but imagine the response if they just asked their customers how they felt about the current state of the TTC's customer service. For me it would be a giant step in the right direction.<br /><br /></p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/1/14/digital-you.html"><rss:title>Digital You</rss:title><rss:link>http://garyedgar.com/journal/2010/1/14/digital-you.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-01-14T20:53:07Z</dc:date><dc:subject>Mitch Joel TVO Twist Image social media</dc:subject><content:encoded><![CDATA[<p>I'm a huge fan of Mitch Joel. Watch this video to find out why.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/r6mzOkckaY4&hl=en_US&fs=1&color1=0x2b405b&color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/r6mzOkckaY4&hl=en_US&fs=1&color1=0x2b405b&color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>You can see the original posting here at Mitch's site <a href="http://www.twistimage.com/blog/archives/digital-you/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+TwistImage+(Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Blog+-+Mitch+Joel+-+Twist+Image)&amp;utm_content=Google+Reader">Twist Image</a></p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/1/13/new-buzzword-for-2010-adapt.html"><rss:title>New buzzword for 2010 - Adapt</rss:title><rss:link>http://garyedgar.com/journal/2010/1/13/new-buzzword-for-2010-adapt.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-01-13T16:35:30Z</dc:date><dc:subject>adapt chris brogan communications social media</dc:subject><content:encoded><![CDATA[<p>Over the past few days I&rsquo;d been mulling over a theme for a posting when that same theme started cropping up everywhere. It made an appearance in someone's blog posting and then a magazine I was reading. It was mentioned in an audio book I&rsquo;m listening to and even popped up in a casual conversation with a friend. <br /><br />Basically, the reoccurring themes was &ndash; are we consciously putting limits on ourselves and our abilities? Let me explain.</p>
<p><br /><span class="full-image-block ssNonEditable"><span><img src="http://mrcracker.com/wp-content/uploads/2009/02/multidesk.jpg?__SQUARESPACE_CACHEVERSION=1263401683567" alt="" width="569" height="377" /></span></span><br />I was reading an article by <a href="http://twitter.com/robertjholland">Robert J. Holland</a> in which he questions how anyone can follow hundreds of people on Twitter and possibly get any work down. Holland goes on to mention (as if boasting) that he limits the amount of people he follows to 30 (now 44) because any more would be far too distracting.<br /><br />Then while reading <a href="http://www.chrisbrogan.com/how-outposts-improve-your-ecosystem/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+chrisbrogandotcom+([chrisbrogan.com])&amp;utm_content=Google+Reader">this blog posting</a> from Chris Brogan, he cautions about spreading yourself too thin in the online world.<br /><br />As I said, I&rsquo;m seeing this all over the place. We are constantly setting limitations on our informational input/output levels or building dams on how much we can process. That&rsquo;s fine and I understand the urge to set your own limits. Not everyone can watch television with a laptop in front of them and divide their concentration between both efforts. And not everyone has the time to write blogs, post to Twitter and keep their Facebook page up to date.<br /><br />But what if future generations are simply expected to pull this off? Our hunger for information at break-neck speeds isn&rsquo;t diminishing &ndash; it&rsquo;s only becoming more ravenous. So isn&rsquo;t it safe to assume that the next crop of communicators will be forced to have their fingers in multiple pies (so to speak)?<br /><br />Alarmists predicted 10+ years ago (incorrectly) that email would be the death of face-to-face conversation. These same people screamed that Blackberries would have them working all hours of the day and would be a constant distraction (also incorrect, to a degree). Companies still don&rsquo;t trust their employees to have full access to the internet as the temptation to slack-off is too great.<br /><br />The reality is that these tools took time to adjust to. We needed to adapt our thinking and the way we approached our work but now businesses couldn&rsquo;t survive without email, mobile offices and of course the internet.<br /><br />Now here we are celebrating social media, but doing it all over again, with post after post instructing people to limit how much information they take in, instead of saying &ndash; take in as much as you can, find a comfortable place and work from their. Adjust your habits, try something new and push your limits.<br /><br />I don't mean to point fingers at the "old guard" but are you really helping yourself by closing doors? By trying to force new styles of communication and technology into your old style of work habits aren&rsquo;t you just putting a date-stamp on your knowledge and capabilities?&nbsp; <br /><br />How can you definitively say &ldquo;I can only keep track of a few followers on Twitter,&rdquo; when you&rsquo;ve never tried to follow more? How can you say you have trouble monitoring more than one or two social networks when you&rsquo;ve never attempted to start a third?<br /><br />Social media is still in its nascent stages so you can decide now to fit it into your existing schedule or you can choose to adapt, try a new schedule and really test your limits.<br /><br />Which one will you choose?<br />﻿</p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/1/7/how-i-was-inspired-by-a-pair-of-sunglasses.html"><rss:title>How I was inspired by a pair of sunglasses</rss:title><rss:link>http://garyedgar.com/journal/2010/1/7/how-i-was-inspired-by-a-pair-of-sunglasses.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-01-07T15:42:59Z</dc:date><dc:subject>bold moves risks sunglasses</dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="../../storage/glasses.jpg?__SQUARESPACE_CACHEVERSION=1262880081695" alt="" /></span></span>I saw a guy at the gym yesterday working out in a pretty ridiculous outfit, complete with a pair of over-sized sunglasses. He looked absurd and I&rsquo;m positive I wasn&rsquo;t the only one who noticed, but he clearly couldn't care less. And as he worked out in his ridiculous outfit (complete with sunglasses) I couldn&rsquo;t help admire him for doing his own thing without a thought to other people&rsquo;s opinion.<img src="file:///C:/DOCUME%7E1/edgarg/LOCALS%7E1/Temp/moz-screenshot.png" alt="" /> <br />&nbsp;<br />I also started reflecting on times that I&rsquo;ve curbed my own excitement, avoided doing something bold or maybe even outrageous because I was worried how it might be perceived. Even on the web where people are supposed to be uninhibited and brave, we tend to make safe, comfortable decisions to maintain our reputation and shape our personal brand. But as I said in <a href="http://garyedgar.com/journal/2009/12/3/new-goals-for-2010-standing-out-from-the-crowd.html">this post</a> late last year - with so many people swimming in the same ocean - you need to work twice as hard to get noticed.<br /><br />Clearly I'm <a href="http://lifehacker.com/5440974/go-bold-for-a-better-chance-of-achieving-your-goals">not the only one</a> thinking about making bold moves in the new year, and really, what better time to put yourself out there? Not to sound like one of those motivational posters on a dorm-room wall, but sometimes the best thing you can do is move out of your comfort zone and create some genuine fear. Force your brain to make choices from a completely different vantage point and see what happens. Most importantly: Be prepared to fail. And don't just anticipate it, embrace it. Revel in it.<br /><br />I'm going to try some new things this year (starting very soon) and I'm bound to fail at some point but I'll take it in stride and try not to hear the people who point and laugh. So who's with me (crazy sunglasses and all)?</p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2010/1/5/a-new-day-for-corporate-interaction.html"><rss:title>A new day for Corporate Interaction</rss:title><rss:link>http://garyedgar.com/journal/2010/1/5/a-new-day-for-corporate-interaction.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2010-01-05T17:06:25Z</dc:date><dc:subject>Rogers Twitter brand management cell phones reputation management</dc:subject><content:encoded><![CDATA[<div id="_mcePaste">
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<div id="_mcePaste">It would seem Rogers is going the route of Comcast, Dell, et al, with their jump into the Twitter based customer service realm. I found this out the other day, when &ndash; after complaining about cell providers (as I&rsquo;m known to do) &ndash; <a href="http://twitter.com/RogersMary" target="_blank">@RogersMary</a> sent me this message:</div>
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<div id="_mcePaste"><span class="full-image-block ssNonEditable"><span><img src="http://garyedgar.com/storage/rogersmary.jpg?__SQUARESPACE_CACHEVERSION=1262711336076" alt="" width="485" height="225" /></span></span></div>
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<p>I&rsquo;m not going to lie &ndash; I was taken a little off guard. The last thing I expected was Rogers to seek me out and ask what my concerns were (on Christmas Day no less!). But after some back and forth I emailed Mary with some thoughts. The real question is what they do with that information now.<br /><br />As my problems with Rogers weren&rsquo;t tangible issues like incorrect billing or bad customer service, and had more to do with a lack of competition between the major providers, I&rsquo;m curious how they&rsquo;ll respond. Will they earnestly look at resolving the negative attitude nearly everyone has for their cell phone providers or is this just an exercise in good PR optics?<br /><br />I have a feeling Roger&rsquo;s Twitter presence is more to deal with high level issues like where to pay bills, service outages, etc. and doesn&rsquo;t really exist to monitor their brand&rsquo;s reputation. And that&rsquo;s unfortunate because a lot of valuable information could be gleaned from channels where people are offering unsolicited and honest opinions.<br /><br />This is a new age of exposure for companies and as it&rsquo;s been said countless times in countless books and blogs, people are talking about big brands in both good ways and bad. Some companies like Zappos and Jetblue are diligent with brand management and seem to really care about their reputation while others seem apathetic at best. <br /><br />But will 2010 be the year that massive companies with cushy monopolies (like Rogers) take this seriously or are they just playing in the space because everyone says they should?<br /><br />What do you think? <br /><br /></p>]]></content:encoded></rss:item><rss:item rdf:about="http://garyedgar.com/journal/2009/12/22/the-season-for-sharing.html"><rss:title>The season for sharing</rss:title><rss:link>http://garyedgar.com/journal/2009/12/22/the-season-for-sharing.html</rss:link><dc:creator>Gary Edgar</dc:creator><dc:date>2009-12-22T16:48:00Z</dc:date><dc:subject>Holidays Meetup.com Twitter social media unmarketing</dc:subject><content:encoded><![CDATA[<p>Tis the season for giving and sharing, so with this in mind I implore you to follow some of the cardinal rules to social media.<br /><br /></p>
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<li>Comment on someone&rsquo;s blog today. Share an opinion on their post, tell them it&rsquo;s insightful, tell them it&rsquo;s mislead or tell them it&rsquo;s a half-formed idea &ndash; but tell them something (constructively). Let them know you&rsquo;re out there, because comments create discussion and that&rsquo;s never a bad thing.</li>
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<li>Respond to Tweets, comments, questions, emails &ndash; don&rsquo;t leave people hanging. For anyone that follows <a href="http://twitter.com/unmarketing">@unmarketing</a> you&rsquo;ll definitely have seen <a href="http://twitter.com/unmarketing/status/6764582701">this tweet many times</a> and it&rsquo;s a very insightful and important piece of advice.</li>
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<li>It&rsquo;s a community and you only get out of it what you put in. When I first started using Twitter I&rsquo;d sign to my account and stare blankly at the screen, wondering why no one was sending me messages. I quickly learned that unless you give people something to comment on or engage them, you&rsquo;re not going to get much out it. </li>
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<li>More often than not the most social aspects of life happen off line. Sometimes you need to turn it all off and interact with people face-to-face. If you&rsquo;re looking to find like-minded people who share the same interests, industry, etc., try <a href="http://www.meetup.com/">Meetup.com</a>. It's a fabulous way to find out where people are organizing, build connections or start an event yourself.
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<p>I hope you&rsquo;ve all had a great 2009 and are looking forward to the new year with as much anticipation as I am. And I hope that you've learned some new insights from reading this blog.<br /><br />Thanks for reading and have a happy holiday season.<br /><br /></p>]]></content:encoded></rss:item></rdf:RDF>