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Wednesday
13Jan2010

New buzzword for 2010 - Adapt

Over the past few days I’d been mulling over a theme for a posting when that same theme started cropping up everywhere. It made an appearance in someone's blog posting and then a magazine I was reading. It was mentioned in an audio book I’m listening to and even popped up in a casual conversation with a friend.

Basically, the reoccurring themes was – are we consciously putting limits on ourselves and our abilities? Let me explain.



I was reading an article by Robert J. Holland in which he questions how anyone can follow hundreds of people on Twitter and possibly get any work down. Holland goes on to mention (as if boasting) that he limits the amount of people he follows to 30 (now 44) because any more would be far too distracting.

Then while reading this blog posting from Chris Brogan, he cautions about spreading yourself too thin in the online world.

As I said, I’m seeing this all over the place. We are constantly setting limitations on our informational input/output levels or building dams on how much we can process. That’s fine and I understand the urge to set your own limits. Not everyone can watch television with a laptop in front of them and divide their concentration between both efforts. And not everyone has the time to write blogs, post to Twitter and keep their Facebook page up to date.

But what if future generations are simply expected to pull this off? Our hunger for information at break-neck speeds isn’t diminishing – it’s only becoming more ravenous. So isn’t it safe to assume that the next crop of communicators will be forced to have their fingers in multiple pies (so to speak)?

Alarmists predicted 10+ years ago (incorrectly) that email would be the death of face-to-face conversation. These same people screamed that Blackberries would have them working all hours of the day and would be a constant distraction (also incorrect, to a degree). Companies still don’t trust their employees to have full access to the internet as the temptation to slack-off is too great.

The reality is that these tools took time to adjust to. We needed to adapt our thinking and the way we approached our work but now businesses couldn’t survive without email, mobile offices and of course the internet.

Now here we are celebrating social media, but doing it all over again, with post after post instructing people to limit how much information they take in, instead of saying – take in as much as you can, find a comfortable place and work from their. Adjust your habits, try something new and push your limits.

I don't mean to point fingers at the "old guard" but are you really helping yourself by closing doors? By trying to force new styles of communication and technology into your old style of work habits aren’t you just putting a date-stamp on your knowledge and capabilities? 

How can you definitively say “I can only keep track of a few followers on Twitter,” when you’ve never tried to follow more? How can you say you have trouble monitoring more than one or two social networks when you’ve never attempted to start a third?

Social media is still in its nascent stages so you can decide now to fit it into your existing schedule or you can choose to adapt, try a new schedule and really test your limits.

Which one will you choose?


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Reader Comments (2)

can you explain the "old guard" ? it will be helpful

January 13, 2010 | Unregistered Commentersocial media marketing

@social media marketing - I'd say the "old guard" for me, is anyone who is grudgingly coming to accept social media and digital communications as viable tools for the industry. I believe that in the communications world these are skills that we'll all have to have in our arsenal if we want to be seen as competitive and competent.

Hope that helps and thanks for your comment.

January 13, 2010 | Registered CommenterGary Edgar

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